TAILIEUCHUNG - operations management 2
PART THREEManaging OperationsC H A P T E R11Supply Chain COMPANY PROFILE: Darden Supply Chain’s Issues: Outsourcing Sourcing Strategies Chain Risk the Integrated Supply Chain 451◆◆◆◆◆.◆◆.◆◆◆Alaska AirlinesBuilding the Supply Base Management Management and Sustainable Supply Supply •.•.•.•.•Design of Goods and Strategies•.•.•.•.•Human Chain 44105/11/15 3:51 H A P T E R1 1Darden’s Supply Chain Competitive EdgeGLOBAL COMPANY RestaurantsDarden Restaurants, Inc., is one of the largest publicly traded casual dining in the world with $ billion in annual sales. It serves over 320 million from more than 1,500 restaurants in North America. Its well-known flagshipbrand—Olive Garden—generates sales of $ billion annually. Darden’s other brands Breeze, Seasons 52, The Capital Grille, Eddie V’s, Yard House, and LongHorn Steakhouse. The firm employs more than 150,000 people and is the 33rd largest employer in the “Operations is typically thought of as an execution of strategy. For us it is the strategy,”.Darden’s former chairman, Joe R. Lee, statedIn the restaurant business, a winning strategy requires a winning supply chain. Nothing important than sourcing and delivering healthy, high-quality food; and there are very fewDarden RestaurantsQualifying Worldwide Sources: Part of Darden’ chain begins with a crab harvest in the off the coast of Alaska. But long before is qualified to sell to Darden, a total is appointed. The team provides guidance,.assistance, support, and training to the suppliers that overall objectives are understood results RestaurantsAquaculture Certification: Shrimp in this Asian plant are certified to . The focus is on quality control certified by the Council, of which Darden is a member. Farming and yield safe and wholesome 44205/11/15 3:51 RestaurantsProduct tracking: Darden’s seafood inspection team developed an integral uses a Lot ID to track seafood from its origin through shipping and receiptDarden uses a modified atmosphere packaging (MAP) process to extend the and preserve the quality of its fresh fish. The tracking includes time industries where supplier performance is(See the Video Case Study at the end of thisso closely tied to the for details.)Darden sources its food from five conti-Darden’s four supply channels have someDarden’s needs for fresh ingredients, thesupplier qualification, have product tracking,company has developed four distinct sup-are subject to independent audits, and employply chains: one for seafood; one for dairy/just-in-time delivery. With best-in-classproduce/other refrigerated foods; a third fortechniques and processes, Darden createsother food items, like baked goods; and aworldwide supply chain partnerships andfourth for restaurant supplies (everything fromalliances that are rapid, transparent, and effi-dishes to ovens to uniforms). Over $2 billioncient. Darden achieves competitive advantageis spent in these supply chains its superior supply Restaurantscommon characteristics. They all requireDarden Restaurantsnents and thousands of suppliers. To meet
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