TAILIEUCHUNG - The construction of English language learning in media texts: A critical discourse analysis of a newspaper advertisement

In this paper, an attempt is made to trace the construction of English language learning in a newspaper advertisement through the lens of Critical Discourse Analysis (CDA). It begins by stating the needs for critical understanding the construction of English language learning in the texts produced by/for English language institutions including media texts. | JOURNAL OF SCIENCE, Hue University, Vol. 70, No 1 (2012) pp. 111-120 THE CONSTRUCTION OF ENGLISH LANGUAGE LEARNING IN MEDIA TEXTS: A CRITICAL DISCOURSE ANALYSIS OF A NEWSPAPER ADVERTISEMENT Truong Bach Le College of Foreign Languages, Hue University Abstract. In this paper, an attempt is made to trace the construction of English language learning in a newspaper advertisement through the lens of Critical Discourse Analysis (CDA). It begins by stating the needs for critical understanding the construction of English language learning in the texts produced by/for English language institutions including media texts. After the expressed stance of analysis, Fairclough’s widely adopted CDA model is introduced briefly followed by the actual moves of analysis of the selected advertisement. 1. Introduction There is no denying that the number of English language learners is increasingly on the rise in Vietnam. The reasons for this phenomenon are well known: socioeconomic and political benefits as well as prospects associated with this international language. Instrumental in boosting this popularity of the English language are the English language institutions which both legitimate their educational practices which, in their turn, regulate learner’s lives. The practices of the institutions are embodied in their texts of all kinds including curriculum guidelines, textbooks, notices and media representations. In this sense, apart from official documents, advertisements produced by or for English language institutions can serve to represent their version of reality, ., instructional activities and the sort of person the learner is expected to become. Recognizing this opaque relationship between the projected educational reality and media texts, ., educational advertisements, requires a critical approach to reading. In this assignment, I attempt to explore this issue by doing a critical discourse analysis of an advertisement from an international English institution in .

• Giáo dục học
• Media texts
• English language learning
• A newspaper advertisement
• A critical discourse analysis
• Critical Discourse Analysis
• Evaluative languages
• News texts
• Light of appraisal theory
• Attitude in English
• Attitude in Vietnamese
• Vietnamese media texts
• executive and spokesperson
• gunman murdered
• fast food restaurant
• grieving families
• police department
• media issues
• Voices against socio political inequality in critical discourse analysis
• Voices against socio political inequality
• Socio political inequality
• Media discourse and political discourse
• Language and power in a wto director general’s speech
• Approaches Critical Discourse Analysis
• The Discourse Analysis
• WTO’s Director General Mike Moore
• Gender stereotypes and politics
• Language and gender
• Media discourse
• Literature Review
• Political media discourse
• VNU Journal of Science
• Vietnamese women’s representation in TV commercials
• Vietnamese women’s representation related to lunar new year
• Vietnamese womens representation
• Climate change
• Power relation
• Corpus techniques
• Global climate conferences
• Tạp chí khoa học
• Corpus linguistics
• Language teaching
• Practical contributions
• Master thesis
• Master minor programme thesis English linguistics
• English linguistics
• The east sea dispute
• Master minor programme thesis English teaching methodology
• English teaching methodology
• Diễn ngôn phê phán
• Ideological differences in news reports
• The US and China trade war
• Employing critical discourse analysis
• The divisive ideologies regarding
• Research methods critical educational research
• Critical educational research
• The Critical Educational Research
• English course books
• The Vietnam syndrome in forrest gump movie script
• The Vietnam syndrome
• Forrest gump movie script
• The United States
• Mater thesis
• Mater major programme thesis English linguistics
• English textbook
• Media language
• Research at school level
• Images of men in advertising
• Images of women in advertising
• Advertising on TV
• Speech analysis
• Multimedia criticism
• North Atlantic Treaty
• linguistics
• scientific reports
• research projects
• scientific research
• Foreign Languages
• presentation of scientific reports
• reports on literature
• philosophy statement
• documents
• studies English language and English language communication and English language commercial
• Journal of Science
• A discursive construction of identities through verbal humor
• Identities through verbal humor
• Implicature generated humor occurring
• Phân tích diễn ngôn phê phán
• Phân tích tổ chức theo đề và thuyết
• Quan hệ chuyển tác
• Hiện tượng ngữ pháp
• Khoa học Xã hội và Nhân văn
• Social Sciences and Humanities
• Education journal articles
• The English language
• Construction of whiteness through nomination
• Whiteness through nomination
• Intensification or mitiga
• Argumentation and intensification