TAILIEUCHUNG - Lecture Dynamics of mass communication (9th edition): Chapter 5 - Joseph R. Dominick

Chapter 5 - Magazines. In this chapter we will discuss: Magazine history, magazines in the digital age, defining features of magazines, organization of the magazine industry, magazine ownership, producing the magazine, economics, feedback, the magazine industry. | THE DYNAMICS OF MASS COMMUNCATION Joseph R. Dominick University of Georgia--Athens Chapter 5 Magazines Chapter Outline Magazine History Magazines in the Digital Age Defining Features of Magazines Organization of the Magazine Industry Magazine Ownership Producing the Magazine Economics Feedback The Magazine Industry Magazine History Colonial Period Meaning of magazine A storehouse of varied literary materials One volume Sources: books, pamphlets, newspapers Bradford’s American Magazine Franklin’s General Magazine Thomas Paine edits Pennsylvania Magazine Designed for the intellectual elite Magazine History The Penny Press Era (1820s–1860s) Magazines begin appealing to mass audiences Saturday Evening Post Godey’s Lady’s Book (1830) Women’s rights and recognition of female writers Harper’s Weekly (1857) Brady’s Civil War photographs Thomas Nast’s political cartoons of William Tweed Magazine History The Magazine Boom (1860s – 1900s) 700% increase in magazines (260 1800) Available venture capital Better printing techniques The Postal Act of 1879 Lower magazine prices Magazine History Muckraking McClure’s exposé of Standard Oil Company Cosmopolitan: “The Treason of the Senate” (1906) Between World Wars I and II Three distinct types evolved Digest Readers Digest (1922) News weekly Time (1923) Pictorial Life (1936)& Look (1937) Magazine History The Post WW II Period Specialization paramount Field and Stream Sports Illustrated Liberalized attitudes towards sex Playboy (1953) Rebirth of interest in urban culture New York Expansion of black magazines Jet Essence Magazine History Contemporary Magazines Industry continues to struggle Slight recovery in 2004; YM and Lifetime folded Retailers more selective Encroachment of cable TV and Internet Low-priced magazines introduced Current trend: find a hot topic and launch Magazines in the Digital Age Magazines still learning how to best use the Internet Publishers re-examining online publication strategy Time and AOL offer free .

• PR - Truyền thông
• The digital age
• Mass communication
• Dynamics of mass communication
• Truyền thông đại chúng
• Magazine history
• The magazine industry
• Digital age
• Media in the digital age
• Mass media
• Books in the digital age
• Book industry
• Radiography in the digital age
• Computer basics
• Creating the digital image
• Digital image preprocessing
• Digital imaging
• Applying radiographic technique
• Communication process
• Interpersonal communication
• Functional analysis
• Functions of mass communication
• Social impact of writing
• Cultural impact
• Newspaper industry
• Newspaper ownership
• Producing the magazine
• Magazine industry
• Radio industry
• Producing radio programs
• Sound recording
• Record industry
• Producing records
• Motion pictures
• Film industry
• Broadcast television
• Broadcast television industry
• Internet TV
• Internet television
• World wide web
• Evolving internet
• News gathering
• Wire services
• Public relations
• Public relations program
• Consumer advertising industry
• Producing advertising
• Regulating broadcasting
• Regulating cable TV
• Personal ethics
• Performance Codes
• Social effects
• Mass communication effects