TAILIEUCHUNG - Lecture Business communication design - Chapter 5: Creating and using meaning

Chapter 5 provides knowledge of creating and using meaning. Because we understand ourselves when we communicate intrapersonally, we assume that other people understand us the same way. Problems arise if we fail to realize that others interpret the world differently from us and that our meanings for things are not always shared. | 2/e P P T 5 Creating and Using Meaning McGraw-Hill/Irwin What Meaning Means Assuming You Know What I Mean Conveyor-belt fallacy assumption that because a message is sent and received, the receiver therefore understands what the message means The Meaning in Messages Intended meaning meaning the sender has in mind when designing his or her message Interpreted meaning meaning the receiver interprets from the message What Meaning Means When we send messages, as if on a conveyor belt, we assume people understand what we mean. FIGURE The Conveyor Belt Fallacy How We Create Meaning Perception Organization Interpretation Signs and Symbols Sign something that people agree represents something else and is usually linked with what it represents Symbol type of sign that has an indirect association to what it represents How We Create Meaning FIGURE How We Create Meaning © Giraudon/Art Resource, NY How We Create Meaning FIGURE Storm Sign Dark, gray clouds are a sign that a storm is .

• Quản trị kinh doanh
• Business communication design
• Business communication
• Lecture Business communication design
• Meaning in messages
• Contexts of meaning
• Vague message meanings
• Business writing design
• Writing process
• Business writing style
• Indirect communication strategies
• Direct communication strategies
• Indirect strategy
• Communicating internally
• Formal communication networks
• Informal communication networks
• Business of change
• Organizations change
• Communication conflicts
• Creating effective messages
• Communication design
• Select channels
• Visual design
• Designing messages
• Business of reports
• Organizing reports
• Informational reports
• Communicating intrapersonally
• Nonverbal communication
• Designing resumes
• Résumé formats
• Designing cover letters
• Employment interview
• Behavioral interviews
• Active listening
• Passive listening
• Casual listening
• Designing messages with words
• Building arguments
• Designing oral presentations
• Presentation skills
• Writing strategies
• Writing reports
• Organizational culture
• Deep organizational culture
• Observable culture
• Collaborative messages
• Interpersonal messages
• Communicating interpersonally