TAILIEUCHUNG - Lecture Business research methods (12/e): Chapter 17 - Donald R. Cooper, Pamela S. Schindler

Chapter 17 - Hypothesis testing. After studying this chapter you will be able to understand: The nature and logic of hypothesis testing, a statistically significant difference, the six-step hypothesis testing procedure, the differences between parametric and nonparametric tests and when to use each, the factors that influence the selection of an appropriate test of statistical significance, how to interpret the various test statistics. | Hypothesis Testing Chapter 17 1 Learning Objectives Understand . . . The nature and logic of hypothesis testing. A statistically significant difference The six-step hypothesis testing procedure. 2 Learning Objectives Understand . . . The differences between parametric and nonparametric tests and when to use each. The factors that influence the selection of an appropriate test of statistical significance. How to interpret the various test statistics 3 Pull Quote “A fact is a simple statement that everyone believes. It is innocent, unless found guilty. A hypothesis is a novel suggestion that no one wants to believe. It is guilty, until found effective.” Edward Teller, theoretical physicist, “father of the hydrogen bomb” (1908–2003) Hypothesis Testing Deductive Reasoning Inductive Reasoning 5 Hypothesis Testing Finds Truth “One finds the truth by making a hypothesis and comparing the truth to the hypothesis.” David Douglass physicist University of Rochester Statistical Procedures .

• Quản trị kinh doanh
• Business research
• Business research methods
• Lecture Business research methods
• Analysis of data
• Hypothesis testing
• Statistical procedures
• Essentials of research
• Ethics in business research
• Research revelation
• Ethical violations
• Research design
• Research guides decisions
• Business decision
• Research process
• Research revelations
• Research should reduce risk
• Business research process
• Business research design
• Questionnaire design
• Ebook Business research method
• Information systems
• Theory building
• The business research process
• Business decisions
• Business intelligence
• Language of research
• Extraneous variables
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Research industry works
• Internal research sources
• Research design descriptors
• Research in business
• Thinking like a researcher
• The research process
• The research question through secondary
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Designing the research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process
• Measurement skepticism
• Question content