TAILIEUCHUNG - Lecture Communication research: Asking questions, finding answers (4/e): Chapter 16 - Joann Keyton

Chapter 16 - Qualitative methods of data collection. After reading this chapter, you should be able to: Select effective and appropriate data observation strategies; document data as evidence in complete and detailed notes; distinguish among the various forms of qualitative research methods; select the most appropriate qualitative research method for your research purpose or research question;. | Qualitative methods of data collection Chapter 16 Observation strategies Seamless container Visually work around the room Describe what you see and hear How do people enter and leave the setting? Ask yourself questions about The people The setting The context Taking notes Field notes Created on the spot; a sequential record of what was observed Read through and reflect immediately after leaving the scene Jot down additional detail or questions Number and date each page Take more notes than you believe are necessary More on taking notes Capture participants’ words, phrases, and comments Your notes should help you answer: Who are these people? What their roles and relationships? What activity are they performing? What artifacts are involved? More detail is best Two types of notes describing analyzing What? Who? When? Where? Why? How? Digital note taking Using audio or video Depends on the situation and researcher role Some people are uncomfortable with recording Must turn off recording

• PR - Truyền thông
• Communication research
• Quantitative communication research
• Qualitative communication research
• Lecture Communication research
• Data collection
• Observation strategies
• Quantitative research report
• Communication scholars
• Research questions
• Research process model
• Research process
• Research hypotheses
• Quantitative research hypotheses
• Planning research
• Research ethics
• Designing qualitative research
• Research objective
• Organizing resources
• Conceptualizing quantitative research
• Assessing hypotheses
• Quantitative research designs
• Posttest experimental design
• Qualitative research report
• Presenting the data
• Qualitative research
• Mutual simultaneous shaping
• Qualitative reports
• Scholarly research
• Methodological extremes
• Experimental design