TAILIEUCHUNG - Similarities in generic structure between vietnamese and english tourist advertisements

Tourism is considered as a  potential industry in many countries. To draw the attention from foreign tourists, each country has its own campaig and tourist advertisement has become a useful tool for this  purpose. With the development of high-tech, tourist advertisements can be found everywhere, every time through leaflet, brochures, press or even through the Interenet. This article mainly focuses on the similarities in generic structure between Vietnamese and English tourist advertisements. | Nguyên Thị Diệu Hà Tạp chí KHOA HỌC CÔNG NGHỆ 88 12 59 - 62 SIMILARITIES IN GENERIC STRUCTURE BETWEEN VIETNAMESE AND ENGLISH TOURIST ADVERTISEMENTS Nguyen Thi Dieu Ha Faculty of Foreign Languages- TNU ABSTRACT Tourism is considered as a potential industry in many countries. To draw the attention from foreign tourists each country has its own campaig and tourist advertisement has become a useful tool for this purpose. With the development of high-tech tourist advertisements can be found everywhere every time through leaflet brochures press or even throgh the Interenet. This article mainly focuses on the similarities in generic structure between Vietnamese and English tourist advertisements. Keywords Advertisement customer discourse generic structure tourism. INTRODUCTION Advertisement is an important form of promotion the consequence of marketing strategies used by companies to communicate with their existing and potential customers. Advertising is a key element in the marketing and advertising expenditure takes a rather big account of many companies budget. The main target of advertising is to influence consumer s behavior stimulate them towards actions such as sales promotion hire purchase and special offer. For different purposes advertising can be defined in many ways. Brow 1983 4 defines advertising as a tool to promote desire for purchasing goods and services . According to Colly 1990 5 an advertising goal is a specific communicate task and achievement level to be accomplished with a specific period of time . From the linguistic point of view advertising is an activity of verbal communication not only to present information but also to win mind and heart of advertisement receivers and the potential customers. As a result advertisers benefit. As far as we know there are many forms of advertising from the simplest one like leaflet to the most complex one like soap opera film for advertising . An advertisement is an Tel 0918 322 992 Email dieuha268@gmail. com .

• Du lịch
• English tourist advertisements
• Tourist advertisements
• Similarities in generic structure
• Generic structure
• Structure between vietnamese and english
• Vietnamese and english tourist advertisements