TAILIEUCHUNG - Lecture Crafting and executing strategy: The quest for competitive advantage - Chapter 5

Chapter 5: The five generic competitive strategies? In this chapter you will learn: Five competitive strategies, low-cost provider strategies, differentiation strategies, best-cost provider strategies, focused (or market niche) strategies, the contrasting features of the five generic competitive strategies: a summary. | The Five Generic Competitive Strategies 5 Chapter Screen graphics created by: Jana F. Kuzmicki, . Troy State University-Florida and Western Region Chapter Roadmap Five Competitive Strategies Low-Cost Provider Strategies Differentiation Strategies Best-Cost Provider Strategies Focused (or Market Niche) Strategies The Contrasting Features of the Five Generic Competitive Strategies: A Summary Strategy and Competitive Advantage Competitive advantage exists when a firm’s strategy gives it an edge in Attracting customers and Defending against competitive forces Convince customers firm’s product / service offers superior value A good product at a low price A superior product worth paying more for A best-value product Key to Gaining a Competitive Advantage What Is “Competitive Strategy”? Deals exclusively with a company’s business plans to compete successfully Specific efforts to please customers Offensive and defensive moves to counter maneuvers of rivals Responses to prevailing market conditions Initiatives to strengthen its market position Narrower in scope than business strategy Fig. : The Five Generic Competitive Strategies Make achievement of meaningful lower costs than rivals the theme of firm’s strategy Include features and services in product offering that buyers consider essential Find approaches to achieve a cost advantage in ways difficult for rivals to copy or match Low-cost leadership means low overall costs, not just low manufacturing or production costs! Keys to Success Low-Cost Provider Strategies When Does a Low-Cost Strategy Work Best? Price competition is vigorous Product is standardized or readily available from many suppliers There are few ways to achieve differentiation that have value to buyers Most buyers use product in same ways Buyers incur low switching costs Buyers are large and have significant bargaining power Industry newcomers use introductory low prices to attract buyers and build customer base Pitfalls of Low-Cost Strategies Being

• Quản trị kinh doanh
• Crafting strategy
• Executing strategy
• Competitive advantage
• Five competitive strategies
• Low cost provider strategies
• Best cost provider strategies
• Lecture Crafting and executing strategy
• Executing the strategy
• Company’s strategy
• Strategy implementation process
• Good strategy execution
• Distinctive strategy
• Corporate strategy
• Strategic vision
• Company’s external environment
• Competitive position
• Competitive strategies