TAILIEUCHUNG - Study on customer satisfication in mobile telecommunications services in Việt Nam: Central provinces

The objectives of the study are: To collect and select theory related to customer satisfaction; to determine effects of different factors on customer satisfaction usingmobile telecomunication services; to determine effects of customer satisfaction on customer loyalty withmobile telecomunication services provided by three mobile network operators: Vinaphone, Mobifone and Viettel. | Vietnam mobile telecommunications market is coming into a new period- a saturation stage. According to statistics collected by Ministry of Information and Communications (2012), the total number of mobile subcribers of all network operatorsreached to 140 million at the end of December of 2012, far exceeding total population of Vietnam, focused on such three mobile network operators as: Vinaphone, Mobifone and Viettel with 95% market share. Up to now, many studies have found out that customer satisfaction gives many benefits for enterprises. High level of customer satisfaction will result in high customer loyalty. For that reason, almost enterprises are now considering their customers as a key factor in their business strategy. However, in some researches carried out in Vietnam, customer satisfaction is considered as a direct result from other key factors making up service quality. There are various conclusions on service quality and customer satisfaction; relevant studieshave not shown truth , especially conclusion ofthe effect of Faith on customer satisfaction even though it is the key to increase benefit and lead to success in an era whencustomer is of the key factor.

• Thạc sĩ - Tiến sĩ - Cao học
• Customer satisfication
• Mobile telecommunications services
• Central provinces
• Mobile network operators
• Customer satisfaction
• Evolution of online shopping
• Competitive advantage over firms
• Trendy business environment
• Lifetime of customers
• World Wide Web
• Determinants of customer satisfaction in commercial banks
• Customer satisfaction in commercial banks
• Structural Equation Modelling
• Four factors influencing customer satisfaction
• Managerial implications to enhance customer satisfaction
• Marketing mix
• Service quality
• Models of customer satisfaction
• Determinants of customer satisfaction
• Marketing strategy
• The effect of employees’ customer orientation
• Customer loyalty through the mediating role of customer satisfaction
• Customer loyalty through the mediating role of service quality
• The United Arab Emirates
• Dubai Primary Healthcare Services
• Micro banking image
• Customer satisfaction as a mediation between micro banking image
• Customer relationship and customer loyalty
• Micro enterprises lies
• Con sumer loyalty
• Summary of PhD thesis
• Researching into the level
• Life insurance companies
• Set of criteria for satisfaction evaluation
• Improve customer satisfaction
• Customer loyalty
• Relationship between service quality
• Price perception
• Tạp chí khoa học
• Mobile telecommunication service
• Customer value
• Customer service in retail banking
• Retail banking customer satisfaction
• Quality service in retail banking
• Retail banking in Vietnam
• Measuring Customer Satisfaction
• Subsegments
• Heterogeneity
• Empirical Evaluation
• Newspaper Satisfaction
• Supply chain management
• Damco supply chain management service
• Definition of customer satisfaction
• Customer satisfaction and customer loyalty
• Upgradation of the local economy
• Level of satisfaction
• Dimensions of service quality
• Proliferation of information
• Perceived quality and perceived value on customer satisfaction
• Perceived quality on customer satisfaction
• Structural Equation Method
• Put perceived value
• The generalization of the findings
• Service quality on customer satisfaction in fitness firms
• Customer satisfaction in fitness firms
• The conceptualized relationship model
• The steady state matrix apparent
• Gain competitive advantage
• STASTISTICA 10
• Vietnam restaurants
• Impact on customer satisfaction
• Helping businesses understand customers
• Online shopping
• Lazada’s customer satisfaction
• E commerce
• Internal service quality
• External service quality
• Employee satisfaction
• Hotel services
• Tourist accommodation establishments
• Customer Group
• Focus Groups
• Using A Mail Survey
• Using A Telephone Survey
• Relationship among e banking service quality
• E banking sector in Vietnam
• Telecommunication industry of Laos
• Telecommunication companies
• Islamic Banks in Palestine
• Structural equation modeling
• Role of PAKSERV model
• Banking industry of Palestine
• Customer satisfaction and loyalty
• Customer Relationship Management
• High positive correlation
• Concept of Direct Marketing
• Relationship centric marketing
• Customer satisfaction with online
• Group buying services
• The success of any business
• Online group buying
• Importance of customer satisfaction
• Help of quantitative research
• Basic of customer satisfaction
• GDP of Indian economy
• Service Quality & Potential Customers
• Customer's satisfaction
• Customer’s satisfaction on service quality
• Service quality gap model
• Report on customer satisfaction
• Construction industry’s future challenges
• Information technology
• Quality plans checklist