TAILIEUCHUNG - Lecture M: Marketing (4/e) - Chapter 1: Overview of marketing

After reading this chapter, you should be able to: Define the role of marketing in organizations; describe how marketers create value for a product or service; understand why marketing is important, both within and outside the firm. | overview of marketing one Copyright © 2015 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw-Hill Education. 1 LEARNING OBJECTIVES LO 1-1 Define the role of marketing in organizations. LO 1-2 Describe how marketers create value for a product or service. LO 1-3 Understand why marketing is important, both within and outside the firm. 2 What is Marketing? Marketing is an organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. 3 What is Marketing? 4 Marketing is about Satisfying Customer Needs and Wants What group is Pepsi targeting with this ad? What other benefits of soft drinks might Pepsi advertise? What groups might these benefits appeal to? PRNewsFoto/PepsiCo; AP Photo. 5 Marketing Entails an Exchange 6 Marketing Requires Product, Price, Place, and .

• Marketing - Bán hàng
• Marketing strategies
• Lecture M Marketing
• Marketing environment
• Marketing requires product
• Promotion decisions
• Creating value
• Developing marketing strategies
• Marketing plan
• Value communication
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Pricing strategies
• New product pricing strategies
• Product mix pricing strategies
• International marketing
• Lecture International marketing
• Marketing quốc tế
• Chiếc lược marketing
• Product strategies
• Promotion strategies
• Financial strategies
• E marketing techniques
• Movie launching event
• Instagram account
• Traditional marketing strategies
• E marketing strategies
• Online marketing strategies
• Marketing strategies in Vietnamese higher education in the digital context
• Marketing strategies in Vietnamese higher education
• Digital customer journey
• Marketing strategy entailing
• Packaging decisions
• Personal selling
• Marketing management
• Lecture Marketing management
• Developing pricing strategies
• Marketing Mix
• Competitive dynamics
• Market challenger strategies
• General attack strategies
• Market follower strategies
• Niche specialist roles
• Consumer preference
• Mango varieties
• Western zone of Tamil Nadu
• Marketing strategies of mango varieties
• Bài giảng Nguyên lý marketing
• Price strategies
• Quality strategies
• Price adjustment strategies
• Value based Marketing
• Corporate Growth
• Shareholder Value
• Shareholder value analysis
• Marketing generates shareholder value
• Fundamentals of marketing
• Lecture fundamentals of marketing
• Marketing task
• New product development strategy
• Product life cycle strategies
• Global marketing
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