Đang chuẩn bị liên kết để tải về tài liệu:
Does food marketing need to make us fat? A review and solutions

All plans of central and local governments focus on the infrastructural construction, such as energy, transportation and communication, and food processing plants. These developments require new technology, new equipment, new machinery, and new materials, but at present these needs cannot be met internally, either in terms of quantity or quality; they must be met by imports. Specially, China will be looking to rapidly advance its economic development through the import of new technology products, information transmission equipment, and precision scientific instruments, together with machines for special industries, general industrial machinery and electric machinery, including textile and leather machinery, food. | Lead Article Nutrition 7ft years Reviews V1942-2012 Does food marketing need to make us fat A review and solutions Pierre Chandon and Brian Wansink Food marketing is often singled out as the leading cause of the obesity epidemic. The present review examines current food marketing practices to determine how exactly they may be influencing food intake and how food marketers could meet their business objectives while helping people eat healthier. Particular attention is paid to the insights provided by recently published studies in the areas of marketing and consumer research and those insights are integrated with findings from studies in nutrition and related disciplines. The review begins with an examination of the multiple ways in which 1 food pricing strategies and 2 marketing communication including branding and food claims bias food consumption. It then describes the effects of newer and less conspicuous marketing actions focusing on 3 packaging including the effects of package design and package-based claims and 4 the eating environment including the availability salience and convenience of food . Throughout this review underscores the promising opportunities that food manufacturers and retailers have to make profitable win-win adjustments to help consumers eat better. 2012 International Life Sciences Institute INTRODUCTION Biology and natural selection have created strong food preferences. Individuals around the world want easy access to a variety of tasty convenient inexpensive and safe foods that can be eaten in large quantities. By catering to and stimulating these biological interests food marketers have been accused of contributing to the growing problem of global obesity.1-5 After all the food industry which includes food and beverage producers as well as retailers restaurants and food services companies employs savvy and creative marketers who have pioneered many of the tools of modern marketing.6 7 At the same time it is important to understand that .