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Tham khảo tài liệu 'elaine scott - stocks and bonds profits and losses - a quick look at financial markets 1985_5', tài chính - ngân hàng, đầu tư chứng khoán phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | obviously these kinds of families are not in a position to put much of their investment capital in new and therefore risky ventures. A good stockbroker might recommend that they purchase blue-chip stocks. The term blue chip comes from the chips used in a poker game. The blue ones are the most valuable. Blue-chip stocks traditionally are stocks that have stability which means they don t vary much in price because they have already increased in value. Blue-chip stocks also have a long record of paying dividends because the company has been profitable for a very long time. Some examples of blue-chip stocks are Xerox Kodak IBM corporations whose names are almost household words in America. When a couple s children leave home their investment needs could change again. People in that stage of life are looking toward retirement and are probably hoping to build a nest egg to help ease the financial burden when there is no longer a steady income from employment. People often try to protect their assets in this period of their lives rather than trying to increase them and because bonds are not as risky an investment as stocks a broker might suggest that a couple add bonds to their portfolio at this time in their lives. Portfolio is a term for all of the securities such as stocks and bonds that a person owns. Bonds will be discussed in a later chapter. Brokerage firms and the brokers who work in them are a bit like department stores. Some are fullservice and some are discount. The price you pay for an item at a discount store is usually less than the price you would pay at a big department store. Sometimes that is fine especially if you know exactly what It is you want to purchase and need no help or guidance. However if you ve never bought a vacuum cleaner before and you really don t know how one works then you might want to buy it from a retail ------ 33 ------- department store that has a salesperson there who can answer your questions. The brokers in full-service firms .
