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SERVICES MARKETING: People, Technology, Strategy 5/e Christopher Lovelock and Jochen Wirtz

Tham khảo tài liệu 'services marketing: people, technology, strategy 5/e christopher lovelock and jochen wirtz', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | SERVICES MARKETING People Technology Strategy 5 e Christopher Lovelock and Jochen Wirtz PRENTICE HALL 2004 Slide 2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5 E 20 Years of Services Marketing 1984 - Lovelock 1st edition 1991 - Lovelock 2nd edition 1996 - Lovelock 3rd edition 2001 - Lovelock 4th edition 2002 - Lovelock Wirtz and Keh Services Marketing in Asia 2004 - Lovelock Wirtz 5th edition Slide 2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5 E 1 - 2 What s New New co-author - Jochen Wirtz New streamlined structure - slimmed down from 18 chapters to 15 more tightly written Coverage of latest research and developments in management practice check the references New examples New readings - 6 of 8 are new New cases - 12 of 15 are new balance all updated Slide 2004 by Christopher Lovelock and Jochen Wirtz Services Marketing 5 E 1 -