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Tham khảo sách 'wisdom 2011', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Practical Case Studies Know-How 3 MarketingSherpa ISBN 978-1-932353-63-1 Marketing Wisdom for 2007 110 Marketers Agencies Share Real-Life Tips by the Readers of MarketingSherpa Special Report Sponsored by OMNITURE Yes you may replicate this report in its entirety and or post it on an intranet or website. However please do not edit or cut pieces to pass along. Thank you. OMNITURE FINALLY the power of Web analytics in Search marketing with ONE solution across all your search engines including Yahoo Google MSN adCenter and 40 others Only with Omnrture SearchCenter . All in ONE Omniture SearchCenter automates your search marketing success helping you decrease your cost per acquisition increase your search visibility and save time through full integration with our award-winning Omniture SiteCatalyst . Interested to see how this ONE unique solution can improve your success Download the Search Marketers SuccessKit providing essential guidelines and enablers that today s search marketers need to dramatically increase their search marketing results exclusive to MarketingSherpa readers . FOR THE SEARCH MARKETER S SUCCESS KIT GO TO www.omniture.com go sherpa06 OMNITURE Searchcenter. MN ITU RE SiteCatalyst AWARD 2ũũé Ommhira. I nc Oamibnj Omntun StafCtrtsfat nnd Cfls - trariamorta cf Cmn tvm A I trodhmorki and CJCI Z-Bhii cf h i c r. ơwn- ra_ AJI nj 1 marwd Sponsored by Omniture Marketing Wisdom for 2007 Table of Contents Table of Contents Letter from the Editor 6 Part 1 Email Marketing.8 Part 2 Blogs and Podcasts.15 Part 3 General Marketing Advertising.19 Part 4 Search Marketing.26 Part 5 Social Networks.33 Part 6 Web Sites.35 Part 7 B-to-B Marketing.43 Part 8 On the Job.50 About MarketingSherpa Inc.55 More Research-Based Reports from MarketingSherpa.56 Table of Contributors by name with quote numbers Andersen Rachel.62 Anderson Damien.95 Anonymous.10 Anonymous.45 Anonymous.106 Ariel Daken .81 Ashton Jay.50 Basnight Jay .20 Binello Alessandro .16 Blanks Karl and Jesson Ben.61