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Tham khảo sách 'the art of advertising', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Team LiĐ NEXT Inside the Minds The Art of Advertising CEOs from BBDO Mullin Advertising More on Generating Creative Campaigns Building Successful Brands by Joe Grimaldi et al. ISBN 1587622319 Aspatore Books 2003 137 pages The different niches represented and the various perspectives presented in this text enable readers to really get inside the great minds of advertising and glean practical advice as advertising CEOs go back to basics. Table of Contents Inside the Minds The Art of Advertising-Leading Advertising CEOs on Generating Creative Campaigns Building Successful Brands Brandtailing Advertising at the Speed of Smart Breakthrough Advertising A Mix of Science Art A Few True Golden Rules Keep Current Be Curious Never Stop Listening Developing a Strategic Platform You Can t Just Wing It Company to Customer Relationship The Business of Building Businesses Beyond Traditional Boundaries Being Creative Inventive The Future of Advertising Merging with Entertainment How Advertising Works Common Sense Clarity Assessing Good Creative 10 of Value for Every Dollar Spent Active Branding Combining Branding Direct Marketing Team LĨĐ NEXT k Team LiĐ 4 PREVIOUS I NEXT Back Cover Inside the Minds The Art of Advertising is the most authoritative book ever written on the essentials behind building successful brands and implementing creative communications solutions. This title features the founders presidents and CEOs from some of the country s leading advertising agencies who have each contributed chapters akin to object experience-related white papers or essays on the core issues surrounding success in such a competitive market. In an over-arching as well as in-depth presentation of the fundamentals authors articulate the unspoken rules and the important issues facing any agency now and what will hold true in the future. From effective branding strategies to industry trends and challenges this title pulls readers through all facets of advertising from beginning to end. The .
