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User Experience Re-Mastered Your Guide to Getting the Right Design- P2: Good user interface design isn't just about aesthetics or using the latest technology. Designers also need to ensure their product is offering an optimal user experience. This requires user needs analysis, usability testing, persona creation, prototyping, design sketching, and evaluation through-out the design and development process. | User Experience Re-Mastered Your Guide to Getting the Right Design Our Web Site The following questions are about your experiences of our Web site at www.examplewebsite.com. How many times have you visited our Web site List any other sites you have used that are similar Please rate our site on the following dimensions Easy to use 1 2 3 4 5 6 7 Hard to use Attractive 1 2 3 4 5 6 7 Unattractive Useful 1 2 3 4 5 6 7 Waste of time Efficient 1 2 3 4 5 6 7 Tedious Well organized 1 2 3 4 5 6 7 Haphazard Entertaining 1 2 3 4 5 6 7 Boring Valuable information 1 2 3 4 5 6 7 No information Responsive 1 2 3 4 5 6 7 Slow What do you consider the most valuable aspect of the Web site What is the biggest problem with the site Which features would you like us to add to this site Ability to purchase products online Online discussion boards An announcements mailing list Additional online help Ability to place classified ads on our site A jobs board About You Your job title_ Your age under 18 18-29 30-39 40-49 50 or over Gender female male Please purchase PDF Split-Merge on www.verypdf.com to remove this watermark. User Needs Analysis CHAPTER 2 Highest level of education high school some college bechelor s degree graduate work Do you have any other comments about our Web site you would like to offer Thank you for participating in our survey. INTERPRETING RESPONSES When analyzing responses to your survey you ll generally look for the average or most common response. You can count the total number of responses to a checked item. Low response to an individual question may indicate that the question is unclear and the responses should be interpreted cautiously. Surveys can provide extremely useful data but remember to document the limitations to the data such as a low-response rate sampling problems or biases discussed later. Exceptional responses should not be ignored. You re not simply looking for an average response.