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Factors influencing the customer purchase attitude on the internet channel case in Da Nang

Quốc Trung 49 15 pdf

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This study discusses the factors affecting the customer purchase attitude on Internet channel in Da Nang. Questionnaires are sent directly to the respondents. After 3 months of collecting the data, 242 valid questionnaires were included in this study. The data is analyzed by the process from factor analysis to reliability testing and regression analysis. |

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