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Chapter 10 - Broadcast television. The following will be discussed in this chapter: History, contemporary broadcast television, television in the digital age, defining features of broadcast television, organization of the broadcast television industry, ownership in the television industry, producing television programs, economics, public broadcasting, home video, feedback. | Broadcast Television Chapter 10 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE History Contemporary Broadcast Television Television in the Digital Age Defining Features of Broadcast Television Organization of the Broadcast Television Industry Ownership in the Television Industry Producing Television Programs Economics Public Broadcasting Home Video Feedback HISTORY 1920s-1930s Philo Farnsworth Vladimir Zworykin WWII: FCC halted development of TV 1948: TV’s growth so rapid the FCC imposed freeze on new station licenses 1952: FCC established rules to minimize interference – 12 VHF and 70 UHF channels The 1950s: Networks, Tape, UHF, and Color TV modeled after radio Local stations affiliated with networks 1956, Ampex developed videotape By 1960, most programs were taped UHF channels didn’t compete well Network color broadcasts began, up to about 3 hours per day by 1960 The Golden Age of Television 1950s growth and experimentation Pioneering | Broadcast Television Chapter 10 © 2009, The McGraw-Hill Companies, Inc. All rights reserved. CHAPTER OUTLINE History Contemporary Broadcast Television Television in the Digital Age Defining Features of Broadcast Television Organization of the Broadcast Television Industry Ownership in the Television Industry Producing Television Programs Economics Public Broadcasting Home Video Feedback HISTORY 1920s-1930s Philo Farnsworth Vladimir Zworykin WWII: FCC halted development of TV 1948: TV’s growth so rapid the FCC imposed freeze on new station licenses 1952: FCC established rules to minimize interference – 12 VHF and 70 UHF channels The 1950s: Networks, Tape, UHF, and Color TV modeled after radio Local stations affiliated with networks 1956, Ampex developed videotape By 1960, most programs were taped UHF channels didn’t compete well Network color broadcasts began, up to about 3 hours per day by 1960 The Golden Age of Television 1950s growth and experimentation Pioneering programs: Ed Sullivan’s Toast of the Town; Milton Berle’s Texaco Star Theater High quality dramas: Studio One Adult westerns: Gunsmoke Coming of Age: Television in the 1960s 1960: TVs in more than 95% of US homes 1965: TV news expands from 15 to 30 minutes TV journalism earns praise (Kennedy, Civil Rights; moon walk) 1967: Public Broadcasting Act establishes PBS Cable grows during the 1960s Escapist/fantasy fare dominates The 1970s: Growing Public Concern Surgeon General’s report on violent TV Modest connection between heavy viewing and violence among some children Citizen groups (Action for Children’s Television; minority group coalitions) influenced broadcast policy Cable industry began competing with TV Programming trends included crime drama, then adult sitcoms, then prime time soap operas The 1980s and 1990s: Increased Competition Continuing erosion of the big 3 networks’ audiences Increased competition from new networks and cable channels Cable’s Continued Growth
