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Chapter 6 - Designing documents. In this chapter, we will address the following questions: What document design is important and how to incorporate it into the writing process, the four levels of document design, and how they can help you critique documents, guidelines for document design, how to design brochures, how to design infographics, how to design web pages, how to do basic usability testing on your documents. | Chapter 6 Designing Documents Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 6 Learning Objectives LO 6-1 What document design is important and how to incorporate it into the writing process LO 6-2 The four levels of document design, and how they can help you critique documents LO 6-3 Guidelines for document design LO 6-4 How to design brochures LO 6-5 How to design infographics LO 6-6 How to design web pages LO 6-7 How to do basic usability testing on your documents Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Why Design Matters Saves time and money Reduces legal problems Builds goodwill Looks inviting, friendly, easy to read Enhances credibility of writer Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Design: Part of Writing Think about design at each step As you plan, think about audience Skilled or busy? Read straight through or skip around? As you write, | Chapter 6 Designing Documents Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Chapter 6 Learning Objectives LO 6-1 What document design is important and how to incorporate it into the writing process LO 6-2 The four levels of document design, and how they can help you critique documents LO 6-3 Guidelines for document design LO 6-4 How to design brochures LO 6-5 How to design infographics LO 6-6 How to design web pages LO 6-7 How to do basic usability testing on your documents Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Why Design Matters Saves time and money Reduces legal problems Builds goodwill Looks inviting, friendly, easy to read Enhances credibility of writer Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Design: Part of Writing Think about design at each step As you plan, think about audience Skilled or busy? Read straight through or skip around? As you write, use lists, headings. Use visuals to convey numerical data clearly Get feedback from your audience As you revise, check the design guidelines that follow Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Design and Conventions Vary widely by audience, geographic area, industry, or department Change over time Violating is risky Presents incorrect interpretations Signals author is unreliable or unknowledgeable Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Levels of Design Intra—individual letters and words Inter—blocks of text Extra—graphics that go with the text Supra—entire document Multimedia Lecture Support Package to Accompany Basic Marketing Lecture Script 6- Page Design Guidelines Use white space Use headings Limit words in all capital letters Use no more than two fonts per document Justify margins selectively Put key items at top left or bottom right Use a grid unity Use highlighting, decorative .
